نسل Z
چند سالی هست که صحبت در مورد دسته بندی نسل‌های مختلف و توجه به نگاه ونیاز هر نسل یکی از مهمترین دغدغه‌های مارکتر‌ها شده. جدیدا هم که صحبت از نسل Z و جهان منحصر به فردشون تبدیل به گفتمانی حقیقتا شیرین در مباحث مارکتینگ شده. شاید خیلی از ما‌ها که احتمالا سنی هم ازمون گذشته فکر کنیم که دنیا و آرمانهای نسلZ ، بی شباهت به دنیا و آرمان های ما در روزگاری که جوانتر بودیم نیست و همینه که صحبت از این مقوله انگار چیزی شبیه به رویایی است که در گذشته هرکدوم از ما ناتمام مانده.حدود یک ماه پیش به لطف و همت مدرسه بادکوبه رویداد INDEX 2 با محوریت نسل Z و تبلیغات مختص به اون برگزار شد.می‌خوام برم سر اصل مطلب و فقط بولت‌وار خلاصه‌ای از چند تا نکته که برا خودم جالب بود رو بنویسم که شاید به کار شما هم بیاد:
ویژگی‌های مهم نسل Z
نسل Z متولدین سال‌های ۱۳۷۵ تا ۱۳۹۰ هستن که تقریبا ۱۶.۵٪ از کل جمعیت کشور ما رو تشکیل میدن.
عملگرا، نسل تنها، عاشق پس‌انداز، واقع گرا، علاقمند به کوییز و مسابقه، عاشق فعالیت داوطلبانه، علاقمند به ویدئو‌های فان و علاقمند به مسائل اجتماعی و زیست محیطی.
اینا کلید واژه‌های شخصیتی این نسل هستند.
این نسل به طور مستقیم سالانه چیزی در حدود ۱۵۰ هزار میلیارد تومان هزینه کرد مستقیم دارند و علاوه بر اون در تصمیم خرید خانوار هم بسیار موثر هستند.
نسل Z در کنار نسل قبلیشون یعنی Y(ماولدین ۱۳۵۹ تا ۱۳۷۴)، حدودا ۴۴.۵٪ جمعیت جامعه رو شامل میشن و در‌واقع جامعه اصلی خریدار در بازار امروز هستند.
نایک، اپل و کوکاکولا سه برند اول محبوبشون محسوب میشن و هیچ برند ایرانی جز ۱۵ برند اول محبوبشون وجود نداره.
تبلیغات تلویزیونی، بیلبورد، روزنامه، مجله و شبکه خانگی چندان رسانه‌های جذابی برای تبلیغات ویژه نسل z نیستند. البته این داستان درمورد برنامه‌های فوتبالی اون هم برای مخاطب پسر استثناست و درمورد شبکه خانگی هم همه می‌دونیم که درصد بالایی از محتواشون به صورت کپی و بدون خرید رسمی دست به دست میشن، بنابراین آمار دقیق ازش موجود نیست.
کجا میشه نسل Z رو تارگت کرد؟
شبکه‌های اجتماعی، پیام رسان‌ها، ویدئو استریم ها و به طور کلی رسانه‌های آنلاین جاییه که میشه این نسل رو اونجا پیدا کرد.
حدودا ۶۲ درصد از این نسل روزانه حداقل یک ساعت وقت خودشون رو‌تو اینستاگرام می‌گذرونن. درضمن، یوتیوب هم رسانه مهمی برای این نسله که با پیدایش اینفلوئنسرهای حوزه گیم و فیلم خیلی پرطرفدارتر از قبل هم شدند.
دوستان نسل Z معمولا هر چیز جدیدی که میشنون سریع تو گوگل سرچ کی‌کنند. بنابراین سرچ کردن در صفحات گوگل هم از جمله فعالیت های مهم این نسل محسوب میشن و صد البته بازی های آنلاین هم که که روز به روز دارن فراگیرتر میشن. پس این دو جا هم جاهای مهمی برای دسترسی به اوناست.
تو برقراری ارتباط با نسل Z در تبلیغات اصلا نباید گند‌ه گویی کرد
یعنی چی؟ یعنی باید حواست باشه زیاده گویی و ادعای الکی نکنی و خیلی جو الکی و بیخود ندی، و ضمنا خیلی هم دنبال اثبات ادعات نباشی.
اگه کارت درست باشه این نسل خودش سریع متوجه میشه.
ضمنا، UGC یا محتوایی که توسط کاربر تولید میشه برا این نسل در تصمیم خرید خیلی مهمه. پس اگه نسل Z حز مخاطبان ماست، همیشه باید حواسمون باشه تا فضایی به مخاطبمون بدیم تا بیاد و آزادانه از تجربش در استفاده از محصول یا سرویس ما بگه. و چه بهتر که اینکه امکان به اشتراک گذاری این تجربیات در شبکه های اجتماعی هم فراهم باشه.
آرین فغفوری
من یک آرتیست مارکتر هستم که دانش مارکتینگ رو یک هنر می‌دونم.
110 پاسخ
درود بر شما
عبادت به جز خدمت به خلق نیست
شکیباتر شدم
تبریک فراوان به ارین و شیرین عزیز
با ارزوی موفقیت های روزافزون
یک دنیا سپاس از شما مبینا جان عزیز و حرفه‌ای
Ariyan had so much talent and passion for the field that you just want to continue to talk to him about it
He is kind and creative with new thoughts about marketiing for TVs.
Good luck man with your new site:)
Revutionary, brisk, and quick
I can’t wait of the success of this blog
First of all I really appreciate your professional kindness & consideration.
Then, getting know to someone like you is one of my biggest chances in my career path.
revolutionary, briskly & so quick.
سایت سری فوری و عالی هستش
استیکر خنده فراوان:)
T-T
سلام پسرک خوش قلب طرح Z خوش بحال تو که شرینی رو داری و خوش بحال شیرین که همسری مثل تو داره فقط یه خواهش اون موهاتو از رو چشات سریع و فوری بزن عقب
همین الان که دارم جواب شما رو میدم موهامو زدم بالا:)))) یک دنیا سپاس از شما دوتا و کامنت پر مهرتون
سلام بر استاد فغفوری
آیا شما شهرام شفیع زاده برمی (مدیریت محترم اجرائیات بازرگانی و پیک اسبق فاینانس می باشید؟
تبریک فراوان از طرف اینجانب به عنوان منشی فاینانس و رئیس دفتر اسبق آقای ضرغامی و کلیه پرسنل بیمه دال
آشنایی جزئی و جالبی بود ، سپاس
سپاس از نگاه شما
2lITuuXh3W8gMBW4Q9oxDnvd92n
2rLQy5uYkl7LjnNKMnpg1EmtYq3
NPIYvlY DKMOdfuH xvdWwqPc
就是随便看看！
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